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Horticulture and Natural Resources

Dr. Cheryl R. Boyer

Dr. Cheryl R. Boyer

Associate Professor | Extension Specialist of Nursery Crop Production & Marketing

crboyer@ksu.edu

Kansas State University
3601 Throckmorton PSC
1712 Claflin Road
Manhattan, KS 66506

Ph: +1-785-532-3504

Areas of Specialization

  • Extension Educational Outreach
  • New Media Technologies for Garden Center Marketing (social media and other digital tools)
  • Nursery Crop Production
  • Ornamental Landscape Plants (shrubs, trees, perennials, annuals)
Stakeholders
  • Agricultural specialty crop businesses with emphasis on horticultural operations such as nursery producers, garden centers, and landscape contractors in Kansas
  • Extension educators with emphasis on those specializing in horticulture
  • Kansas citizens with interest in ornamental horticulture

Biography & Education

Biography

Dr. Cheryl R. Boyer is an Extension Specialist (75%) of Nursery Crop Production and Marketing with a 25% Research appointment. She develops, implements, and leads an effective statewide Extension and applied research program for the horticulture industry and allied businesses focused 1) on the production, culture, and use of ornamental nursery crops; and 2) on current, evidence-based, new-media marketing tools (including digital tools such as social media, websites and e-newsletters among others) and strategies.

Dr. Boyer is a co-creator of The Center for Rural Enterprise Engagement.

Education
  • Ph.D. Horticulture (Nursery Crop Production), Auburn University (2008)
  • M.S. Horticulture, (Nursery Crop Production) Oklahoma State University (2005)
  • B.L.A. Landscape Architecture, Oklahoma State University (2003)

Extension

Extension activities include but are not limited to:

  • Development of publications, online learning resources, training materials, and in-service training for stakeholders
  • Serving as educational advisor for and liaison with relevant producer and business organizations
  • Workshop planning and implementation

Publications

  • Baker, L.M., C.R. Boyer, H.H. Peterson and A.E.H. King. 2018. Online opportunities: A quantitative content analysis benchmark study of online retail plant sales. HortTechnology 28:516-523; DOI: https://doi.org/10.21273/HORTTECH03901-17.
  • Stebner, S., L.M. Baker, H.H. Peterson, and C.R. Boyer. 2017. Marketing with more: An in-depth look at relationship marketing with new media in the green industry. J. of Appl. Communications 101:7-18; DOI: https://doi.org/10.4148/1051-0834.1001.
  • Barton, E.T., E.A. Barton, S. Barton, C.R. Boyer, J. Brosnan, P. Hill, J. Hoyle, J.Reid, J. Seger, and E. Stafne. 2017. Using technology to enhance extension education and outreach. HortTechnology 27:177-186; DOI: https://doi.org/10.21273/HORTTECH03608-16.
  • Stebner, S., C.R. Boyer, L.M. Baker, H.H. Peterson. 2017. Relationship marketing: A qualitative case study of new-media marketing use by Kansas garden centers. Horticulturae 3(1), 26; DOI:10.3390/horticulturae3010026.
  • Baker, L.M., C.R. Boyer, H.H. Peterson and A.E.H. King. 2017. Online opportunities: A quantitative content analysis. HortTechnology (Accepted; in revision).
  • Yao, B., A. Shanoyan, H.H. Peterson, C.R. Boyer, L.M. Baker. 2017. The use of new-media marketing in the green industry: Analysis of social media adoption and impact on sales. J. Ag. and Appl. Econ. (Submitted)
  • Stebner, S., L.M. Baker, H.H. Peterson, and C.R. Boyer. 2017. Marketing with more: An indepth look at relationship marketing with new media in the green industry. J. of Appl. Communications 101:7-18. DOI: https://doi.org/10.4148/1051-0834.1001.
  • Barton, E.T., E.A. Barton, S. Barton, C.R. Boyer, J. Brosnan, P. Hill, J. Hoyle, J. Reid, J. Seger, and E. Stafne. 2017. Using technology to enhance extension education and outreach. HortTechnology 27:177-186. DOI: https://doi.org/10.21273/HORTTECH03608-16.
  • Stebner, S., C.R. Boyer, L.M. Baker, H.H. Peterson. 2017. Relationship marketing: A qualitative case study of new-media marketing use by Kansas garden centers. Horticulturae 3(1), 26; doi:10.3390/horticulturae3010026.
  • Barden, C., C.R. Boyer, B. Morales, L. Fisher. 2017. Promoting red elm (Ulmus rubra Muhl.) germination with gibberellic acid. J. of Forestry 115:393-396.
  • Barden, C., B. Morales, C.R. Boyer. 2016. Promoting red elm (Ulmus rubra Muhl.) germination with gibberellic acid. J. of Forestry. (In Press)
  • Brock, J.A., J.J. Griffin, and C.R. Boyer. 2015. Rooting stem cuttings of herbaceous and woody ornamentals in substrates containing eastern redcedar (Juniperus virginiana). J. Environ. Hort. 33(4):155-159.

Research

Research activities include:

  • Development of improved production systems, culture, and uses for nursery crops including cultivar evaluation
  • Development of new-media marketing solutions that that improve coordination between traditional and new-media marketing practices while increasing efficiency and profitability of stakeholders
  • Research collaborations with other disciplines