Kansas State University

• Extension Educational Outreach
• New Media Technologies for Garden Center Marketing (social media and other digital communication tools)
• Ornamental Nursery Crop Production

Stakeholders

• Agricultural specialty crop businesses with emphasis on horticultural operations such as nursery producers, garden centers, and landscape contractors in Kansas
• Extension educators with emphasis on those specializing in horticulture
• Kansas citizens with interest in ornamental horticulture

Biography

Dr. Cheryl R. Boyer is an Extension Specialist (75%) of Nursery Crop Production and Marketing with a 25% Research appointment. She develops, implements, and leads an effective statewide Extension and applied research program for the horticulture industry and allied businesses focused 1) on the production, culture, and use of ornamental nursery crops; and 2) on current, evidence-based, new-media marketing tools (including digital tools such as social media, websites, and e-newsletters among others) and strategies for horticulture businesses.

Dr. Boyer is a co-creator of The Center for Rural Enterprise Engagement. She also serves as the Extension Program Director for HNR and the KSRE Agriculture and Natural Resources Program Leader Coordinator.

Education

• Ph.D. Horticulture (Nursery Crop Production), Auburn University (2008)
• M.S. Horticulture, (Nursery Crop Production) Oklahoma State University (2005)
• B.L.A. Landscape Architecture, Oklahoma State University (2003)

Extension

Extension activities include but are not limited to:

• Development of publications, online learning resources, training materials, and in-service training for stakeholders
• Serving as an educational advisor for and liaison with relevant producer and business organizations
• Workshop planning and implementation

Research

Research activities include:

• Scholarship of Extension
• Development of improved production systems, culture, and uses for nursery crops including cultivar evaluation
• Development of new-media marketing solutions that improve coordination between traditional and new-media marketing practices while increasing efficiency and profitability of stakeholders
• Research collaborations with other disciplines